WHAT IS THE WWF SEAFOOD GUIDE?
We created the seafood guide with a simple aim: to start a new dining trend that makes caring for our ocean the consumer’s duty.
The Guide for Hong Kong covers more than 70 popular seafood species that can be found in local wet markets, supermarkets, frozen food shops and restaurants. We divided them into “Green – First Choice”, “Yellow – Second Choice” and “Red – Avoid” categories for consumers to make informed decisions. All seafood species, wild caught or farmed, included in the guide were rigorously assessed by marine scientists following stringent criteria compiled collaboratively by WWF and other NGOs.